Monday, December 23, 2019

Essay about Managing Marketing Function - 1214 Words

Managing the Marketing Function Project Management Course work MKT2280, 2011-2012 Lecturer: Masoumeh Mahdieh (m.mahdeih@mdx.ac.uk) Coursework description: Read the following questions and make sure you answer all parts listed for each question. You must email your coursework as one document in MS Word format to m.mahdeih@mdx.ac.uk by the deadline of 12 noon on Friday the 20 January 2012. You must also submit an identical hardcopy of your coursework to the Student Office at William building by the same deadline. Late submissions or submission through other methods will not be accepted. This coursework is worth 25% of your overall mark. Make sure that you clearly show your name and student number of all the group’s members and†¦show more content†¦What emerged was a free-for-all of ideas and suggestions. One member immediately stressed the importance of having qualified referees and spent several minutes describing in detail how his sons team was robbed in a poorly officiated championship game. This was followed by other stories of injustice on the soccer field. Another member suggested that they needed to quickly contact the local colleges to see if they could use their Fields. The committee spent more than 30 minutes talking about how they should screen teams and how much they should charge as an entry fee. An argument broke out over whether they should reward the winning teams in each age bracket with medals or trophies. Many members felt that medals were too cheap, while others thought the trophies would be too expensive. Someone suggested that they seek local corporate sponsors to help fund the tournament. The proposed sale or tournament T-shirts and sweatshirts was followed by a general critique of the different shirts parents had acquired at different tournaments. One member advocated that they recruit an artist he knew to develop a unique silk-screen design for the tournament. The meeting adjourned 30 minutes late with only half of the members remaining until the end. Nicolette drove home with seven sheets of ideas and a headache. As Kevin poured a glass of water for the two aspirin Nicolett e was about to take, he tried to comfort her by saying thatShow MoreRelatedMarketing/Marketing Strategy750 Words   |  3 PagesMarketing is â€Å"The art and science of creating demand to drive profitable growth.†Ã‚  David W. Mischler – President, Altascend Consulting This definition describes marketing as an art and a science which is perfectly correct as marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropologyRead MoreCase Study : Business Management And Ownership Structure1130 Words   |  5 Pagesbudget – managing money ïÆ'Ëœ Leadership and Management capabilities The director will managing the daily operations of the business, including products delivery and stocking. Some of the other tasks and functions that the director will also manage initially are: †¢ Sales and Marketing function including personal selling, managing marketing strategy etc. †¢ Products details including answering calls and other communications, providing Product services and other retail customer products service functions. †¢Read MoreFunctions And Functions Of Management Functions995 Words   |  4 PagesManagement functions are defined as â€Å"the ways that managers are grouped within an organisation to achieve specialist tasks† and refer to specific areas of practice that involve only a small group of managers who, usually, need particular training or experience and belong to relevant professional organisations. There are five major functions in most organisations known as â€Å"big five† (Smith, 2011): marketing, concerned with promoting and distributing products; operations, which involves the transformationRead MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagesand how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring return on marketing investment Chapter Outline 1. Companywide Strategic Planning: Defining Marketing’s Role 2. Marketing Strategy and the Marketing Mix 3. Managing the Marketing Effort Read MoreCrm Capabilities and the Customer Life Cycle740 Words   |  3 Pagesnone of the least profitable custome7,: (the bottom 20 per cent) gave their business to the bank. What is new is the customer-cents_~ nature of applications, which means organizing CRM processes around the customer rath—, than marketing, sales, or any other internal function. Measurements and feedback from the customer enable improvements in the CRM process. The customer s viewpoint becomes aF integral part of the process, allowing it to change with the customer s needs. In other words. companiesRead MoreOverview of Management at Kudler Fine Foods, Virtual Organization1423 Words   |  6 Pagesorganization, used for the purpose of give an overview of management. This will identify the primary functions of management through the description of whom is responsible for each function at Kudler, explaining how technology and internet are used nowadays and how affects th e management of the organization, and illustrating each of the five forces from Porter’s Model. Kathy Kudler was the VP of Marketing of a large defense contractor company and decided to leave her successful, but dull career to pursueRead MoreLeadership, Management, And Management1383 Words   |  6 PagesLeadership and management are different. Leadership is the position a person holds as an administrative leader such as CEO-Chief Executive Officer. Management is the act of managing a business which consists of a body of people in positions of administrative authority. Business management consists of officers, directors and other people who have authority of the business operation, organizations, duties, and work to be done. In management, emphasis is on delivering high quality products and servicesRead MoreMarketing Analysis : Att Group Essay770 Words   |  4 PagesSeattle. The company provides marketing services, web, branding for a company in many industries. To illustrates, the company provides solutions of marketing strategies including website, social media, or vid eo production, so that customers can get the best solution for their marketing strategy based on their budget. In addition the company can help its customers by providing an assessment and an effective plan, so that they can decide what should they focus on their marketing efforts. Branding service:Read MoreSwot Analysis Kenny Rogers vs Nandos844 Words   |  4 Pagesmeaning of ‘interorganizational’ in relation to marketing channel. Management of the marketing channel involves the use of interorganizational management (managing more than one firm) rather than intraorganizational management (managing one firm). They are seen as sets of interdependent organizations which, by an exchange of outputs, are involved in the process of making a product or service available for consumption. Interorganizational, that is a marketing channel is not just one firm doing its bestRead MoreInternational Event Production Operations Management Crisis Management Essay1000 Words   |  4 PagesHighly skilled and experienced graduate with proven event management and marketing skills. Demonstrated the ability to take on higher levels of responsibility having successfully organised, planned and marketed National events and campaigns throughout Australia. †¢ Marketing Communications †¢ Digital Marketing, EDM etc †¢ Stakeholder Management †¢ Social Media Management Qualifications Education: †¢ National Event Production †¢ Operations Management †¢ Crisis Management †¢ Invoicing Purchasing †¢ Proficient

Sunday, December 15, 2019

Colonial History of Mali Free Essays

Colonial History of: Mali Mali started out as part of The Ghana Empire which was dominated by the Soninke people up until 1203 when it was taken over by an anti-Muslim Sosso Kingdom. The Mali Kingdom took over from 1230 – 1600 this empire had a lot of influence over West Africa; it began to weaken in the 14th century and was challenged by the Songhai Empire. The two empires ruled over Mali until they were defeated by the Moroccan Saadi Dynasty who controlled parts of Mali until they were challenged by other Kingdoms and this led to Mali falling under many different Kingdoms until it was colonized by the French in 1892. We will write a custom essay sample on Colonial History of Mali or any similar topic only for you Order Now France had taken over most of West Africa at the time and it named the territory taken over in Mali as the French Sudan and appointed civilian governors even though they did appoint a civilian as governor there was still a lot of opposition to French rule. By 1958 French Sudan was renamed to the Sudanese Republic and obtained complete internal autonomy and joined the French Community which meant it supplied labor to French colonies and was given full assistance by France. In 1959 Sudanese Republic was renamed again to the Federation of Mali, one year later the France to let the Federation of Mali to be fully independent, and on 20th of June 1960 the Federation of Mali became fully independent and Modibo Keita was named its first President. After Keita was made President he wanted to move to a more socialist policy which led him to withdraw from the French Community and he decided to have close ties to the Eastern Bloc. In 1967 Mali was forced to rejoin the French Community due to its deteriorating economy. A bloodless coup in 1978 saw a group of young officers set up a 14-member Military Committee for National Liberation (CLMN). This committee tried to improve the economic situation in the country but faced internal political struggles; these struggles have continued over the years and are one of the main issues which Mali faces as a country and has led to a number of insurgencies taking place. How to cite Colonial History of Mali, Papers

Saturday, December 7, 2019

People Like Us Essay Sample free essay sample

Journal Entry One: David Brooks. â€Å"People Like Us† . pages 22-28 of Across Cultures Q: Brooks maintains that people like to group themselves with others who are similar to themselves. What factors are mentioned that might supply a centre of association for persons? A: Some factors Brook references which causes persons to group themselves together are economical position. background. degree of instruction. and geographics. As creek provinces â€Å"We are happening topographic points where we are comfy and feel we can flourish† ( 23 ) . For illustration. people are cognizant that in order to run a concern such as a motor-home concern they have to travel to a topographic point such as Monroe. County Pennsylvania since they will weave a monolithic sum of people who portion this passion. Another factor that Brooks related to was to whom you marry. Brook references â€Å"Americans tend more and more to get married people with instruction degrees similar to their ain. We will write a custom essay sample on People Like Us Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page and befriend people with background similar to their ain. it is human nature† ( 24 ) . As creek argues. people want to be around others who portion similarities and a common background. This is merely the manner that most people think they will be more satisfied. Q: In paragraphs 13 and 14. Brooks argues that â€Å"institutions that talk most about diverseness frequently pattern it the least† What grounds does he utilize to back up this statement? Rodriguez 2 A: As Brooks says elite universities { Institutions that talk the most about diverseness } frequently pattern it the least. An illustration that Brooks references in his essay is â€Å"How no group of people sing the diverseness anthem more often and fierily than decision makers at merely such elect universities† ( 25 ) . This quote represents Brooks statement straight because if elect universities talk so much about diverseness. how come they are the 1s that pattern it the least? In fact. a survey done by the Conservative Center for the Study and Popular Culture and the American Enterprise Institute concluded â€Å"That approximately 90 % of professors registered as Democrats at Brown University†¦These consequences were besides common in Penn Sate. Harvard. and Maryland† ( 25 ) . These statistics causes Republicans to non experience welcomed in topographic points such as Brown. which as Brook references besides amendss the cause. The fact that most people are scared to do that first measure. and seek to interrupt tht boundary. If universities were more diverse than it should be a figure like 32 % registered Democrats and 31 % registered Republicans ( 25 ) . Surely these types of statistics would typify an establishment that non merely negotiations about diverseness. but represent it. Q: After you finish reading this essay. what decisions do you come to about how Brooks feels about the cleavage that exists in America? What are some concrete effects of seeking out â€Å"people like us† ? A: Brooks feels that the cleavage bing in America is because of human nature. Brook mentions how â€Å"The dream of diverseness is like the dream of equality. Both are based on thoughts we celebrate even as we undermine them daily ( 25 ) . Brooks arguesdiversity in America is a job that gets unmarked day-to-day. in fact he finds the Rodriguez state of affairs shocking how Americans can be so narrow minded since most of us cant digest a few thoughts significantly different from our ain ( 26 ) . Brooks provinces diverseness is something that needs to be worked on because people keep sabotaging it. An illustration of a concrete consequence in seeking out â€Å"people like us† that Brooks references is the deficiency of diverseness ; nevertheless. Brooks is cognizant. that separately. it does hold positive sides. For illustration. people are happy when they are among others who are of the same political party and portion a similar background. This grounds causes certain topographic points such as Monroe. County Pennsylvania to be a top five in motor home-friendliest county in America ( 24 ) . since anyone with an involvement in motor-homes know that this is a welcoming topographic point. Another consequence of seeking out â€Å"people like us† is the racial vicinities that form throughout. For illustration we all likely have heard of some vicinities being referred to as ‘black vicinities or ‘Mexican neighborhoods’ . As Brook references. for illustration. Lashkar-e-Taibas say a black household was asked to populate in the same house of. have the same disbursals but in a ‘Mexican neighborhood’ and they will most likely non take that offer. This is what people are happening normal. The job. as Brook argues. happens when people start seeing diverseness ( whe ther it is racial or non ) as a job. like if it were bad for a black household to hold a Mexican neighbour.